The Dutch social network Hyves didn't chase it's users in white clean profiles (like Facebook), and it also didn't allow them to build their own web sites (like Geocities, Tumblr). Instead, for almost 10 years, it was going with the Pimp My Profile model (Myspace): users were allowed to change the avatar, colors of texts and other elements, background image and its position. Not a lot, but the users of Hyves developed the mastery of talking to the world through the choice and combination of userpic and wallpaper.

Olia Lialina
(the last day you can request the archive of your hyves profile)

body class pimp